In her role with Croy, Sasha leads the firm's internal and external branding, marketing, and communications efforts. This includes leading a team to execute all website, proposal, event, social media, and marketing collateral development and implementation. Before joining Croy, Sasha served as the Marketing and Communications Director for the American Council of Engineering Companies of Georgia (ACEC Georgia), the trade association representing the business of engineering in Georgia. While there, she was instrumental in the development of the award-winning Engineering Georgia magazine, as well as advocating for the business of engineering, and engineering firms, across the state.
She also previously served as the Marketing and Communications Manager for Gwinnett Chamber Economic Development and Partnership Gwinnett with the Gwinnett Chamber of Commerce. During this time, she led the team's marketing, public relations, and communications initiatives across print, digital, and social media platforms.